What’s the state of email beyond 2025?

A look back at this year’s trends in email marketing and what to look forward to next year. t’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools, marketers have had…

Marketing automation software for small business: How to get started

Marketing automation software can help small businesses streamline marketing, enhance customer engagement and drive growth. Marketing automation isn’t just for enterprises with endless budgets. Marketing automation software for small business provides many of the same benefits as their enterprise counterparts.…

AI-powered cold email: A nightmare in the making?

AI can help draft cold emails, but it shouldn’t run the show. Learn the right way to blend automation and personalization when prospecting. A successful cold email program — or “prospecting,” if you prefer — takes careful handling. You’re reaching…